Marketing Essay Example | Topics and Well Written Essays - 500 words - 15

Marketing - Essay Example ographic and behavioral factors specifically computer and internet literacy and the costumers’ need for a more convenient and high quality education. Through the help of technology, the company is able to learn more about the interests and lifestyles of prospective customers. For instance, the company analyzes the online behavior of customers, finds out which affiliates send the most visitors, and tracks response to online promotion. The company also looks at the demographic factors of their previous and current students in order to know more about their prospective customers and employ effective marketing strategies to target them. As with any other business organization, Cyber Health has formulated its own marketing mix using the 4Ps-product, price, promotion, and place. Looking at the company’s marketing strategy, it can be seen that they are utilizing 4Ps which closely complement each other. In the surface, the company’s product is high quality medical education through the use of advanced technology. However, it can also be seen that the company is also selling convenience for students who are also preoccupied with other responsibilities. It should be noted that as opposed to the traditional educational system which handles thirty or more students in a class, Cyber Health gives a more customized product by letting the student study at his or her own pace and by giving exercises to the areas that each student needs most. In terms of pricing strategy, Cyber Health can afford to price more competitively due to the lower operational and administrative cost. As opposed to traditional institutions, promotions in the company are mostly online, from search engines and affiliates. The company also uses its accreditation from medical institutions to enhance its image. Cyber Health operates in the cyberspace and is not limited by geographic boundaries. Thus, the company can afford to serve almost all states in the