Marketing Strategy for the Mars Ice Cream Bar Essay -- Business Manage

dole outing Strategy for the Mars Ice Cream BarMy Aims for this ReportIn this report I will be focusing my attention on Mars Ice Cream Bar.I will investigate how they arouse their product. I will do this byinvestigating how they advertise their product, and where, as well aslooking at how they package their product and at the same time I willlook at where they sell the Mars tripe cream bar. Also I will beinvestigating their main rivals and compare their marketing mixs.This will nurse me a better chance of giving good suggestions on howthey could change their glass cream product to bring in a bigrevenue and get away from their main rivals so they could dominate theice cream bar market.Background to MarsMars claims to be the ball leader in every market that it is in. Thisin includes branded nosh foods, petcare products, main meal foods andvending machines. Mars has an annual turnover in excess ofUS $13 billion. Our products are consumed in over hundred countries aroundthe w orld. In Europe alone 20 billion is pass every year on Marsconfectioneries, 4 billion of this is from Britain. Of that 4billion, around 70% of it is on chocolate goods. They are consideredthe worlds best managed companies.They easily dominate the chocolate bar market as they own the likes ofSnickers Mars Maltesers M&Ms and Twix. But do they dominatethe ice cream bar market? Mars ice cream bar.The Mars ice cream bar was first brought o...